UGG

In 1978, Australian surfer Brian Smith, who had just moved to California, started selling sheepskin boots. He very quickly realized that in the USA these shoes are not nearly as widespread as in Australia, so he founded the UGG brand. Sales were not overwhelming at first, but that changed during the 1994 Winter Olympics, when the boots were worn by the US Olympic team. In 2003, the shoes appeared on the popular Oprah Show, which caused an extreme increase in sales. 3 years later, UGG opened its first brick-and-mortar store in New York.

The inner part of the shoe is equipped with sheep fur insulation that keeps the feet warm. The outer side of the shoe combines sheepskin and suede, the so-called Twinface Sheepskin. To make the shoe suitable for winter conditions, it is subsequently impregnated. The sole is non-slip, light and at the same time flexible.